A brand identity for an award-winning creative director who has a passion for sharing real stories.
Sara wanted to create a professional portfolio website and keynote template that showcases her career achievements as a creative and content director in advertising and highlights her most impactful work over the past five years from The Washington Post and Amazon.
Our objective was to develop a distinct brand identity that authentically reflects Sara's personal style—a blend of floral motifs, vintage charm, hand-drawn elements, and a feminine touch—while still conveying professionalism and allowing for seamless adaptation to the diverse styles of the brands she regularly collaborates with.
Brand Identity Design & Development, Brand Guidelines, Keynote Design & Management, Web Design, Web Admin
2024 - Present
Homepage
Single Project Page
"When I decided to build a portfolio to show my advertising and branded content case studies, I thought about doing it myself but was overwhelmed with the process. I'm so glad I enlisted Charlotte. She was a dream to work with. She took time to listen to what I was looking for and developed a personal brand identity including logo, portfolio site, color palette and typography that expresses me perfectly. For my portfolio, she helped me position my work in the best light—creating beautiful visuals and always proactively offering helpful suggestions that resulted in clear, organized and impactful case studies. She went above and beyond in every way."
- Sara Wald, Creative Director, Amazon
